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Apple Mail to Block Email Tracking Pixels & More Digital Marketing News

This week, Twitter launches its Twitter Blue subscription service with enhanced features, Apple's new Mail Privacy feature, and Moz is acquired by iContact.

Apple Mail to Block Email Tracking Pixels & More Digital Marketing News
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This week on Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirneheld are bringing you all the digital marketing news you need to know.

Apple’s Mail Privacy Protection feature is bad news for email marketers, Twitter wants you to pay a monthly fee for platform improvements, and much more!

Listen on your favorite podcast player or watch us on YouTube!

Apple’s Mail Privacy Protection Feature

The controversial new feature will restrict advertisers and email service providers from collecting email tracking pixels from their subscribers. This change will prohibit marketers from seeing vital engagement metrics for subscribers that use the Mail app on iOS and Mac.

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Twitter Blue Launches in Canada & Australia

Twitter users who pay a monthly fee to subscribe to Twitter Blue will gain access to additional features and tools. Offerings include an Undo Tweet button, bookmark folders, reader mode for Twitter threads, dedicated support, and customizable color themes and app icons.

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Take of the Week

Despite Tim Halloran‘s complaints about the ad platform, Facebook’s revenue continues to climb.

ICYMI

Amalia Fowler’s poll shows that many marketers would opt to have a handover meeting with the last agency on an account.

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Lightning Round

We answer your burning digital marketing questions.

  • Who isn’t able to use Customer Match in Google Ads?
  • What is Optimized Targeting in Google Ads?
  • When are Google My Business Shortnames being deprecated?
  • Where might you soon see automotive ads?
  • Why is Mark Zuckerberg is in Facebook Creators’ good graces?
  • How are sites performing after the June 2021 Update?

For more information on today’s articles, head over to the Marketing O’Clock site to subscribe to our show and weekly newsletter. You can also join our Discord community to join the conversation.

Thank you to our sponsor, the US Search Awards! Enter your best work of the year before early bird access ends June 18th.

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Featured Image Credit: Samanta Hanson, Cypress North

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Christine Zirnheld

Digital Marketer at Cypress North

Christine "Shep" Zirnheld is a digital marketer at Cypress North & cohost of Marketing O'Clock on the Search Engine Journal ... [Read full bio]

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